Crossroads Between Tech and Fitness

skulpt-logo“What’s measured improves” — Peter F. Drucker

Skulpt Aim just made its debut on Indiegogo, the global crowdsourcing platform.  

Although the image on Indiegogo for Skulpt Aim is a bit odd, the thesis and end product makes a lot of sense.  As the consumer connects to more and more data concerning their physical health and exercise, Skulpt Aim looks to provide the user with a better understanding on the outputs versus generating data around the inputs (i.e., number of steps, heart rate, calories, etc.).

One of the big friction points for the consumer when they get back into exercising is the weird phenomenon of initially gaining weight as opposed to losing weight.  As we all know, muscle is denser and therefore heavier than fat and the transformation from fat to muscle results in a higher weight count.  Although you understand what’s happening, it’s still little comfort when you try and rationalize the higher weight and intellectually create the incentive to get back to the gym to continue on your path towards healthy weight loss.

This is where Skulpt Aim steps in.  It is a wireless device that fits in your hand similar in size to a smartphone.  The wireless device measures your muscle fitness both as to the percentage of fat in the muscle and the quality of the muscle.  Skulpt Aim is strong and water resistant so it can be held on a sweaty muscle to measure the quality.  Once the device is placed on the muscle a current flows through the individual muscle and the various measurements are recorded and a summary display provides the user various metrics to calculate their progress.

These results are displayed on the device or they can be shared with your community.  The results are wirelessly sent to a unique online dashboard and allows you to measure the results against goals and further track your progress.  At this point you should have the stats you are looking for to offset the fact that you have gained a little weight as a result of exercising.  The rationalization is complete — you see progress in the quality improvement of your muscle.

The team at Skulpt Aim is allowing early adopters to secure the device for $99 which is a 30+% savings to the retail price.  I think the tech is great and clearly there’s a problem they are solving.  From my skulpt-aimstandpoint, this product would be that much better if they built an app that I could use with my current smartphone so that I don’t end up with an additional device.  I am sure there are considerable tech barriers that would need to be solved to insure quality for the current flows and possible sweaty applications.

from Douglas MacFaddin’s Volunteer and Charity Page

Published by: Doug MacFaddin

Douglas Willis MacFaddin was born June 16, 1961 in the Miamisburg Hospital to Patricia Ann MacFaddin and Richard Willis MacFaddin. My mother’s maiden name is Morrison and she is the youngest of seven children who were raised in Lycippus, PA. My father was the second of four children and was a twin. He was raised in the town of Viola, DE. At the time of my birth, my father worked at the Mound Laboratories in Miamisburg, Ohio in research. Mound was an Atomic Energy Commission facility for nuclear weapon research during the Cold War. My mother made a home for our family. My father passed away in 1991 and my mother is currently living in Avon, CT. Doug MacFaddin is the oldest of five children (Doug, R. Stuart, Anne Marie, Megan and Mary (Heather)). I lived in Ohio for two years, spent the next seven years in Murrysville, PA (outside of Pittsburgh), moved to Little Silver, NJ and relocated my senior year in high school to Avon, CT. My four siblings currently live with their families in Avon, CT and are members of St. Ann’s Church. I attended Mother of Sorrows School in Murrysville, PA. In NJ, I attended Little Silver Point Road School, Markham Place School and Christian Brothers Academy (CBA) in Lincroft, NJ for three years. My senior year, I attended Avon High School and I then spent the next four years at Union College, Schenectady, NY. I received a BS in Industrial Economics and graduated in June 1983. While at Salomon Brothers, I was asked to attend a two-week seminar for Public Finance at the University of Michigan in 1986. In Little Silver, I was involved in Troop 126 where I achieved the rank of Life Scout and was both a Patrol Leader and a Senior Patrol Leader. I also was an alter boy at St. James Catholic Church and spent summers a the Ship Ahoy Beach Club in Seabright, NJ and caddying at the Rumson Country Club. At Christian Brothers Academy, I wrestled for the varsity squad for three years. I took second in the districts my junior year and went on to the regionals. I also ran on their cross country team freshman year and was part of the CBA Colt team that hasn’t lost a duel meet since 1973. My senior year at Avon, I won the wrestling States (S). I went on to wrestle at Union College and qualified for the Div III nationals twice (1981, 1982) and was co-captain both years. My senior year at Avon, CT, I also won the States (S) in pole vaulting. It was the first time Avon High School had a state champ in two sports in the same year. During my four years, I earned nine varsity letters between wrestling, track and football. In 1979, I was accepted into The National Honor & Merit Scholars Society. Upon graduating from Union College, I accepted a position at Salomon Brothers Inc in August 1983. I was an analyst in their Public Finance department at One New York Plaza. I lived in Park Slope, Brooklyn and spent the next four years working at Salomon Brothers. As a result of Black Monday, October 19, 1987 the Public Finance Department of Salomon Brothers was jettisoned to conserve capital. By November 1, 1987, I was working at Dean Witter Reynolds in the new Public Finance Department made up of many of my former Salomon Brother’s colleagues. The new Department was located on the 57th floor of 2 World Trade Center.

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