The new Amazon Fire TV small streaming box has many of the same features as Apple TV, Roku, etc. with a few more enhancements. One of the more exciting differences is that is has that backing of a traditional in-house game studio.
The gaming ability of the streaming box is not just another add on, Amazon has developed a game initiative to sell low-cost titles to people who can’t afford an expensive $500 gaming console. The Amazon Fire TV is available for just under $100. There is a dedicated game controller that is available for $40. Gaming on the Amazon Fire TV gives you access to thousands of gaming titles. Amazon has also started their own in-house studio with Android-centric games that will continue to grow rather than stagnate like other models. An NPD analyst states, “when they got into the gaming stuff, that’s really when they started talking about the Fire TV as a differentiator…For me, that says that they are serious about the device being used for gaming and that it’s central to its use.”
However, it’s important to keep in mind that this has been tried before. Ouya tried to do a similar new gaming system that failed because of a limited library, which led to poor sales and subsequently the whole company being pushed out of the hardware market. This seemed to kill the hope of someone developing a low-cost console ending game system. Perhaps, Amazon may be successful in this unchartered territory. We can only hope. The success of the Amazon Fire TV rests in marketing. The product is solid, 2GB of memory, 8GB of storage, and a Qualcomm Snapdragon quad-core processor. It’s all there, now hopefully consumers will take advantage.
from Douglas MacFaddin’s Video Game and Media Page http://ift.tt/1hlvgEx