Future of Microsoft and the Xbox One

2457015-4534180664-24385Game cubes are up against each other in a fierce battle and there is a gaining gap between sales of the PS4 and the Xbox One. A few months ago the gap was in favor of Sony by about 1 million devices. Now that gap is even larger to the point that Microsoft is now unwilling to publish their sales. They have gotten around this by only showing how many units they’ve shipped. This data doesn’t really show anything when you try to compare their sales with Sony, a move that Microsoft is aware of and embracing.

Meanwhile, Sony is proudly advertising their sales numbers, touting the 7 million PS4s that have been sold. Microsoft has let it slip that 5 million Xbox have been shipped to stores, which gloomily indicates that even less game devices have actually been sold to customers.

There isn’t a big difference in quality between the two gaming systems. They both perform well and have a fair amount of games to choose from. The only difference that seems to be holding consumers back from the Xbox is the price. Even though they both offer, essentially, the same thing, the Xbox costs $100 more than the PS4. The reasoning behind the steep price for the Microsoft device is Microsoft’s Kinect. Some are fans of Kinect, but there are many that are critical of it. If Microsoft wants to have any future with the Xbox One they have to cut the price down, which means cutting Kinect. This would be the best option for the company moving forward with sales of this product, but they are most likely not going to embrace this option. Microsoft is still caught up in the dream of creating a complete living, entertainment, and gaming device. The problem is, this product isn’t ready yet. The voice/gesture system doesn’t work and it’s not selling.

Other options for the company include cutting the disc drive and simply cutting the price without changing anything else. Whatever path they chose, Microsoft must change something to make the Xbox One a success.

from Douglas MacFaddin’s Video Game and Media Page http://ift.tt/1jwJgal


Published by: Doug MacFaddin

Douglas Willis MacFaddin was born June 16, 1961 in the Miamisburg Hospital to Patricia Ann MacFaddin and Richard Willis MacFaddin. My mother’s maiden name is Morrison and she is the youngest of seven children who were raised in Lycippus, PA. My father was the second of four children and was a twin. He was raised in the town of Viola, DE. At the time of my birth, my father worked at the Mound Laboratories in Miamisburg, Ohio in research. Mound was an Atomic Energy Commission facility for nuclear weapon research during the Cold War. My mother made a home for our family. My father passed away in 1991 and my mother is currently living in Avon, CT. Doug MacFaddin is the oldest of five children (Doug, R. Stuart, Anne Marie, Megan and Mary (Heather)). I lived in Ohio for two years, spent the next seven years in Murrysville, PA (outside of Pittsburgh), moved to Little Silver, NJ and relocated my senior year in high school to Avon, CT. My four siblings currently live with their families in Avon, CT and are members of St. Ann’s Church. I attended Mother of Sorrows School in Murrysville, PA. In NJ, I attended Little Silver Point Road School, Markham Place School and Christian Brothers Academy (CBA) in Lincroft, NJ for three years. My senior year, I attended Avon High School and I then spent the next four years at Union College, Schenectady, NY. I received a BS in Industrial Economics and graduated in June 1983. While at Salomon Brothers, I was asked to attend a two-week seminar for Public Finance at the University of Michigan in 1986. In Little Silver, I was involved in Troop 126 where I achieved the rank of Life Scout and was both a Patrol Leader and a Senior Patrol Leader. I also was an alter boy at St. James Catholic Church and spent summers a the Ship Ahoy Beach Club in Seabright, NJ and caddying at the Rumson Country Club. At Christian Brothers Academy, I wrestled for the varsity squad for three years. I took second in the districts my junior year and went on to the regionals. I also ran on their cross country team freshman year and was part of the CBA Colt team that hasn’t lost a duel meet since 1973. My senior year at Avon, I won the wrestling States (S). I went on to wrestle at Union College and qualified for the Div III nationals twice (1981, 1982) and was co-captain both years. My senior year at Avon, CT, I also won the States (S) in pole vaulting. It was the first time Avon High School had a state champ in two sports in the same year. During my four years, I earned nine varsity letters between wrestling, track and football. In 1979, I was accepted into The National Honor & Merit Scholars Society. Upon graduating from Union College, I accepted a position at Salomon Brothers Inc in August 1983. I was an analyst in their Public Finance department at One New York Plaza. I lived in Park Slope, Brooklyn and spent the next four years working at Salomon Brothers. As a result of Black Monday, October 19, 1987 the Public Finance Department of Salomon Brothers was jettisoned to conserve capital. By November 1, 1987, I was working at Dean Witter Reynolds in the new Public Finance Department made up of many of my former Salomon Brother’s colleagues. The new Department was located on the 57th floor of 2 World Trade Center.

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