The competition between console makers just got more heated. Xbox and Sony were already locked in fierce combat, but now the Xbox One has been forced into a corner and may have to get aggressive to survive. The way Microsoft’s Xbox is fighting is by offering a $75 digital credit to their customers. The reason for the bold move is because Sony has been outselling Microsoft for months now. In April, the numbers showed that Sony had sold 7 million of their PS4 consoles while Microsoft had sold just 5 million Xbox One devices. Xbox/Microsoft has been using all of their marketing power to showcase their product, but they have been ignoring their games. Although they have the Halo Master Chief Collection, they don’t push their successful games enough and they don’t have nearly as many as Sony. The best and most assured way to bring more consumers to the Xbox One is to create more, exciting games for the console so that fans have to buy your product to experience what it has to offer. Microsoft’s chief problem is that they don’t have enough games. Even with their digital credit-marketing scheme, they cannot keep up with Sony unless they really have something (like a great new game) that Sony cannot offer players. There is another problem with how Microsoft is choosing to advertise at the moment; no one knows who is entitled to the $75 digital credit or how they are chosen. It seems that they are offering the incentive to their Xbox 360 consumer base. However, it may be customers who have Xbox Live Gold or those gamers who have had their Xbox Live subscription for a certain amount of time. Additionally, the whole process could be completely random. Perhaps Microsoft should get a clue from Sony and realize that they don’t stand a chance at making the $75 scheme work, it’s time to invest in a large batch of great games.
from Douglas MacFaddin’s Video Game and Media Page http://ift.tt/1seDz9O